by Peter DeLegge
Marketing accountability continues to be a hot topic. The reality is that there is a lot of talk, but not an equivalent degree of action.
Consider a recent study by the CMO Council that found less than 20% [...]

Are You Making This Marketing Mistake?

by Bernadette Doyle

A few years ago, I met one of the best known ’sales experts’ in the UK. He had authored several books, and provided motivational training for blue-chip companies in a career spanning decades. If you’ve worked in the sales world for any time, you have almost certainly heard of him. Now in the ‘golden years’ of his career, he could sit back and let the opportunities come to him, couldn’t he? Actually no. [...]

What You Can Learn From Top Marketers
By Michael Fleischner
I don’t know about you, but I feel like there is a scarcity of good marketing today. What do I mean “good marketing?” You know the kind of marketing that sticks with you and drives you to take action. The only marketing that has really moved me [...]

By Michael Fleischner | Internet Marketing Expert, Marketing Secrets*
There are a number of basic marketing fundamentals that everyone needs to know in order to generate attention, interest, desire and action among prospects. But to be successful in today’s competitive environment, you need more than a basic understanding of a traditional AIDA model and the [...]

by Michael Fleischner
One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important? Without hesitation I replied, “Testing”.
Many of my marketing friends might argue and profess that if you don’t have the right message, reach the [...]

With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it comes to marketing.
Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional marketers [...]

By: Robert Reed
Do you want to sell more successfully using an honorable and straightforward approach? Read these thirteen sales tips to help you be perceived as a trusted sales professional by buyers. Incorporating these sales tips into your selling process will differentiate you from the rest and help you sell more successfully.

Attitude can be everything. [...]

By: Kim Duke
So.
You’ve met with the client. Provided a proposal. Asked when they wanted follow-up. You felt the meeting went well and secretly you were counting the dollars and where you were going to spend them.
And then you’ve…
Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed [...]

By: Jim Meisenheimer
Here’s a sales tip - the best day of the week is TODAY, of course. Yesterday’s are lost forever, and we know only too well that tomorrow isn’t promised to anyone.
When you’re reading the morning newspaper and don’t see your name in the obituary - declare it a great day.
Some salespeople squander [...]

By: Drew Stevens
For many selling professionals and sales managers selling effectively has become a cumbersome task. The proliferation of the electronic media and instant availability of products and services allows more power into the hands of clients. However, there is one area where the selling professional can achieve more effectiveness by trends and social issues. [...]