By Alan Rigg
Business executives and sales managers frequently bemoan 80/20 performance on their sales teams, where approximately 80 percent of sales are produced by approximately 20 percent of salespeople. Of course, the ratio is not always 80/20. Sometimes it is 75/25, 70/30, 60/40, or even 90/10. However, the situation the ratio describes is always the [...]

By Michael Fleischner

The importance of Internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.
Internet Marketing [...]

By Michael Fleischner
The discipline of marketing can often be complex and confusing. As a marketing veteran, I have seen countless marketing professionals get hung up on various aspects of marketing that have little impact on actual marketing [...]

By Drew Stevens PhD
Sales professionals must create magnetic appeal to increase closing efficiency. Our present global environment creates numerous obstacles that polarize sales efforts, form the proliferation of the Internet to advanced media. Ironically, with the intrigue of technological miracles the foundation of sales success exists upon 10 principles. Since the beginning of trade, selling [...]

by: Lynne Saarte
One thing is sure when you are in business; you do not stop hunting for new clients and prospects. Even when business is doing great, you still have to look for and attract new customers so you can ensure that your business keeps on growing. If not, then you might end up losing [...]

By Laura Lake
What is content marketing? Content marketing is using relevant and valuable information to attract potential customers to you. This information will not only attract but, if done correctly, will engage your target audience and drive profitable action to your business.
I’m always amazed at the looks and responses I get when I’m speaking to [...]

Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time.
By Jessica Sebor
If your company lost hundreds of thousands of dollars every time a marketing campaign went awry, would you do anything about it? In 2005, Warner [...]

By  Amanda Berkey
Text messaging is gaining momentum around the world as a preferred communication channel, and it provides a cost-effective way for small businesses to increase real-time communications with other businesses. But where and how should you use SMS? Here are some examples of how it can be used to target and communicate with customers [...]

By: Paul J. Bruemmer
Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? You bet, and here’s why. It’s always been conventional wisdom that the fastest and most efficient way to research products [...]

By Daryl Travis, CEO, Brandtrust
Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before consumers even realize [...]