By Laura Lake
What is content marketing? Content marketing is using relevant and valuable information to attract potential customers to you. This information will not only attract but, if done correctly, will engage your target audience and drive profitable action to your business.
I’m always amazed at the looks and responses I get when I’m speaking to [...]

Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time.
By Jessica Sebor
If your company lost hundreds of thousands of dollars every time a marketing campaign went awry, would you do anything about it? In 2005, Warner [...]

By  Amanda Berkey
Text messaging is gaining momentum around the world as a preferred communication channel, and it provides a cost-effective way for small businesses to increase real-time communications with other businesses. But where and how should you use SMS? Here are some examples of how it can be used to target and communicate with customers [...]

By: Paul J. Bruemmer
Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? You bet, and here’s why. It’s always been conventional wisdom that the fastest and most efficient way to research products [...]

By Daryl Travis, CEO, Brandtrust
Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before consumers even realize [...]

by Peter DeLegge
Marketing accountability continues to be a hot topic. The reality is that there is a lot of talk, but not an equivalent degree of action.
Consider a recent study by the CMO Council that found less than 20% [...]

Are You Making This Marketing Mistake?

by Bernadette Doyle

A few years ago, I met one of the best known ’sales experts’ in the UK. He had authored several books, and provided motivational training for blue-chip companies in a career spanning decades. If you’ve worked in the sales world for any time, you have almost certainly heard of him. Now in the ‘golden years’ of his career, he could sit back and let the opportunities come to him, couldn’t he? Actually no. [...]

What You Can Learn From Top Marketers
By Michael Fleischner
I don’t know about you, but I feel like there is a scarcity of good marketing today. What do I mean “good marketing?” You know the kind of marketing that sticks with you and drives you to take action. The only marketing that has really moved me [...]

By Michael Fleischner | Internet Marketing Expert, Marketing Secrets*
There are a number of basic marketing fundamentals that everyone needs to know in order to generate attention, interest, desire and action among prospects. But to be successful in today’s competitive environment, you need more than a basic understanding of a traditional AIDA model and the [...]

by Michael Fleischner
One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important? Without hesitation I replied, “Testing”.
Many of my marketing friends might argue and profess that if you don’t have the right message, reach the [...]