by Peter DeLegge
Marketing accountability continues to be a hot topic. The reality is that there is a lot of talk, but not an equivalent degree of action.
Consider a recent study by the CMO Council that found less than 20% [...]

What You Can Learn From Top Marketers
By Michael Fleischner
I don’t know about you, but I feel like there is a scarcity of good marketing today. What do I mean “good marketing?” You know the kind of marketing that sticks with you and drives you to take action. The only marketing that has really moved me [...]

With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it comes to marketing.
Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional marketers [...]

By: Robert Reed
Do you want to sell more successfully using an honorable and straightforward approach? Read these thirteen sales tips to help you be perceived as a trusted sales professional by buyers. Incorporating these sales tips into your selling process will differentiate you from the rest and help you sell more successfully.

Attitude can be everything. [...]

By: Kim Duke
So.
You’ve met with the client. Provided a proposal. Asked when they wanted follow-up. You felt the meeting went well and secretly you were counting the dollars and where you were going to spend them.
And then you’ve…
Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed [...]

By: Jim Meisenheimer
Here’s a sales tip - the best day of the week is TODAY, of course. Yesterday’s are lost forever, and we know only too well that tomorrow isn’t promised to anyone.
When you’re reading the morning newspaper and don’t see your name in the obituary - declare it a great day.
Some salespeople squander [...]

By: Drew Stevens
For many selling professionals and sales managers selling effectively has become a cumbersome task. The proliferation of the electronic media and instant availability of products and services allows more power into the hands of clients. However, there is one area where the selling professional can achieve more effectiveness by trends and social issues. [...]

By: Ray Turnbull
Salesmanship skills are extremely important in every given situation. What I want to talk to you about this week, are the benefits for those of you that are either in business for themselves, or are thinking about going into business for themselves. Whether that’s a true bricks and mortar business or becoming [...]

By: Tammy Stanley
I am always finding ways to relate my personal life to my business career in direct sales. It so happens that I am just crazy enough to get up at 4:30 most days to go to an early morning spin class at my gym. One of the spin instructors really knows how [...]

By: Chris Stinson

Cold calling for new business can be a tough way to find customers. Everyone is looking for the silver bullet or a cold calling tip that will guarantee success every time. There are a lot of cold calling tips that people give some are good some of the not so good, you have [...]