By Laura Lake
What is the difference between marketing and sales?
Let’s think about this question for a moment. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you.
Marketing is everything that you do to reach and persuade prospects. [...]

By George Torok
Less money coming in? Business a little slow? What should you do about your marketing? If you answered, ‘less’ you are in the majority and making a big mistake. When times are tight the knee jerk reaction is do less marketing. That’s why you should do more. Stand out from your competition - [...]

By Mark Smock
Today’s business environment is intrinsically tied together by ongoing information exchanges between two people. This personal communication is most often facilitated by the spoken word. Understanding this information, as it flows within a dialogue between two people is fundamental to improving one’s selling effectiveness.
One of the most significant business information exchanges is between [...]

by Peter Geisheker
As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail.
Marketing mistake 1: Not focusing on a niche market that really needs and wants what you [...]

By Michael Fleischner
When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing [...]

By Michael Fleischner
If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Having been in marketing for more than a decade, I have seen my share of marketing plans. Some are [...]

Know Your Target Market So Your Marketing Will Reach Them
By Susan Ward
Don’t make the mistake of marketing your product or service before you’ve defined your customer or client. If you do, you’re just throwing your marketing money away.
Marketing isn’t just a matter of placing ads. It’s a method of attracting new business. Before you can [...]

By Laura Lake
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.
Let’s start off by reviewing the formal definitions of each and then I’ll [...]

By Michael Fleischner
If you’re trying to sell a product of service, you need to concern yourself with only four marketing principles. Although these marketing ideas may seem simple, they are incredibly powerful for communicating your message, [...]

By Michael Fleischner
With the proliferation of websites, blogs, RSS feeds, podcasts, and other communication tools, consumers are bombarded with marketing messages, new products, unbeatable offers, and other opportunities on a daily basis. [...]