By Michael Fleischner
If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Having been in marketing for more than a decade, I have seen my share of marketing plans. Some are [...]

Know Your Target Market So Your Marketing Will Reach Them
By Susan Ward
Don’t make the mistake of marketing your product or service before you’ve defined your customer or client. If you do, you’re just throwing your marketing money away.
Marketing isn’t just a matter of placing ads. It’s a method of attracting new business. Before you can [...]

By Laura Lake
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.
Let’s start off by reviewing the formal definitions of each and then I’ll [...]

By Michael Fleischner
If you’re trying to sell a product of service, you need to concern yourself with only four marketing principles. Although these marketing ideas may seem simple, they are incredibly powerful for communicating your message, [...]

By Michael Fleischner
With the proliferation of websites, blogs, RSS feeds, podcasts, and other communication tools, consumers are bombarded with marketing messages, new products, unbeatable offers, and other opportunities on a daily basis. [...]

By Alan Rigg
Business executives and sales managers frequently bemoan 80/20 performance on their sales teams, where approximately 80 percent of sales are produced by approximately 20 percent of salespeople. Of course, the ratio is not always 80/20. Sometimes it is 75/25, 70/30, 60/40, or even 90/10. However, the situation the ratio describes is always the [...]

By Michael Fleischner

The importance of Internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.
Internet Marketing [...]

By Michael Fleischner
The discipline of marketing can often be complex and confusing. As a marketing veteran, I have seen countless marketing professionals get hung up on various aspects of marketing that have little impact on actual marketing [...]

By Drew Stevens PhD
Sales professionals must create magnetic appeal to increase closing efficiency. Our present global environment creates numerous obstacles that polarize sales efforts, form the proliferation of the Internet to advanced media. Ironically, with the intrigue of technological miracles the foundation of sales success exists upon 10 principles. Since the beginning of trade, selling [...]

by: Lynne Saarte
One thing is sure when you are in business; you do not stop hunting for new clients and prospects. Even when business is doing great, you still have to look for and attract new customers so you can ensure that your business keeps on growing. If not, then you might end up losing [...]